29 Jun '15, 6am

Top 5 brand moments from last week: A hoverboard, a trip to the moon, minions and a global handbag tour topped...

Lexus’ Hoverboard A hoverboard, a trip to the moon, minions and a global handbag tour topped luxury marketing news. Technology can add a science fiction aspect to an effort to change consumers’ perception of a brand. Audi and Lexus both sought to do the impossible this week, creating buzz from a community much greater than luxury consumers. Here are the top five brand moments from last week, in alphabetical order: Audi and Part-Time Scientists’ lunar vehicle German automaker Audi is flying to the moon within the Google Lunar XPRIZE competition in an unmanned rover. The rover will land in the same spot as the last manned Apollo 17 mission in 1972. The privately funded competition pairs Audi with Part-Time Scientists to develop a lunar vehicle that embodies Audi’s technology and design.(see story ). Lexus’ Hoverboard Toyota Corp.’s Lexus is continuing its “Amazing in Motion”...

Full article: http://www.luxurydaily.com/top-5-brand-moments-from-last-...

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Top 5 brand moments from last week

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baristamagazine.com 29 Jun '15, 4pm

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hautetime.com 28 Jun '15, 11am

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