22 Apr '11, 8pm
Karl Lagerfeld and Rachel Bilson Introduce Magnum Ice Cream Bars to U.S.
Luxury ice cream bar manufacturer Magnum Ice Cream is making its premiere in the U.S. market most epically. The producer of the premium ice cream products debuted the first of a trilogy of films directed by fashion magnum Karl Lagerfeld and starring actress Rachel Bilson at the Tribeca Film Festival . The first of the sensorial rich films, Photo Mood , was shown at the IAC building in New York City last night. Simultaneously, the film was airing on Magnum's Facebook page. "Working with Karl Lagerfeld on the Magnum film series was a once-in-a-lifetime experience," said Ms. Bilson. "Each film is a snapshot in the life of my character. I'm living out my dreams, but I'm always reaching for something more, something to fulfill my desire. That's what's great about Magnum ice cream; it reminds me how simple it is to enjoy life's little pleasures." The three films depict Ms. Bilso...