22 Apr '11, 12pm

Kaiser Karl Directs Rachel Bilson in Short (& Sweet!) Films Celebrating Magnum Ice Cream Bars!

Kaiser Karl Directs Rachel Bilson in Short (& Sweet!) Films Celebrating Magnum Ice Cream Bars!

In each vignette, Bilson plays a diva with a sweet tooth, first as a coddled but discontented model in "Photo Mood" who finally finds the pleasure she's been seeking in the form of a sexy-looking Magnum ice cream bar (the guy playing the pretentious, pompadour'ed photog is hysterical!). In "Art Class", she portrays an art student who finally creates something beautiful once she satisfies her ice cream cravings; and lastly in "Applause": a renowned ballerina who evades her adoring fans - & boyfriend, played by hhh-hot-hottie model Baptiste Giabiconi - to savor a moment to herself, complete with a Magnum. "With the film series, Karl Lagerfeld brought to life the remarkable pleasure that consumers in the U.S. can now enjoy with Magnum ice cream," notes Brian Manning , Vice President of Brand Building in the ice cream division at Unilever, the maker of Magnum. "As one of the m...

Full article: http://fashiontribes.typepad.com/fashion/2011/04/kaiser-k...

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Karl Lagerfeld and Rachel Bilson Introduce Magnum Ice Cream Bars to U.S.

Karl Lagerfeld and Rachel Bilson Introduce Magn...

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luxuo.com 22 Apr '11, 7pm

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