20 Apr '11, 9pm

Singapore brand carves niche in luxury market

Singapore brand carves niche in luxury market

In a luxury industry dominated by European brands, a Singapore company is making inroads with an exclusive line of colourful handbags made from crocodile skin . Selling for as much as $20,000 apiece, Kwanpen bags are made in a spacious, brightly lit workroom where about 50 staff work meticulously to meet the exacting demands of fashionable women the world over. Kwanpen is a family-owned enterprise operating in one of Singapore’s industrial suburbs, the only luxury leather goods brand from a city-state better known for electronics, petrochemicals and finance. “It’s not mass production,” company president Leonard Kwan told AFP, beaming with pride at samples of the products named after his late father, who started the business in the 1960s. “The Kwanpen brand signifies a crocodile-skin bag of the best value and quality.” Fashion trend spotters say Kwanpen bags are highly soug...

Full article: http://www.luxuo.com/handbag/luxury-brand-kwanpen-singapo...

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