21 May '15, 9am

What luxury brands retain the most value over time?

What luxury brands retain the most value over time?

Promotional image from Vestiaire Collective Luxury brands are consistently designing new merchandise, whether a new “It” handbag or jewelry piece, but while the price tag may be high today, it may lose its luster and appeal over time. Certain brands have established a timelessness through iconic items that transcend seasons and stand the test of time, such as Hermès’ perennially sought-after Birkin bag. What attributes makes a product covetable long after its origination? “The appeal to customers buying in the secondary market usually falls into one of two categories,” said Alexis Clarbour, director of Portero , New York. “They either want access to something they can’t easily find and are even willing to pay a premium to have that instant gratification such as an Hermès Birkin bag or a collectable watch or piece of jewelry or they are looking for value to what the retail ...

Full article: http://www.luxurydaily.com/what-luxury-brands-retain-the-...

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