28 Apr '15, 9am

Luxury brands honor the arts with Whitney Museum involvement

Luxury brands honor the arts with Whitney Museum involvement

From partnerships to commissioned pieces of art and exclusive handbags, brands are joining the Whitney as it moves from the Upper East Side to its new location in the Meatpacking District, as much of the city’s urban landscape is redefined with a downtown focus. By being involved with the museum’s relocation, these brands will become part of the Whitney’s narrative as consumers stream in to see the new building.

Full article: http://www.luxurydaily.com/luxury-brands-honor-the-arts-w...

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