14 Apr '11, 8pm

Aerin Lauder to Launch Her Own Luxury Lifestyle Label: Granddaughter of Estée Lauder, and executive at eponymous...

Aerin Lauder to Launch Her Own Luxury Lifestyle Label: Granddaughter of Estée Lauder, and executive at eponymous...

Granddaughter of Estée Lauder, and executive at eponymous company, Aerin Lauder is set to launch her own luxury brand . According to a recent report filed by The Daily Mail , the heiress to the Estée Lauder label has enlisted Vogue editor Anna Wintour and former top exec at NBCUniversal Jeff Zucker for a debut in the spring 2012 of the new Aerin label. Ebs Burnough, ex-White House deputy social secretary, also has been reported to be in at Aerin. Fashion accessories, house-wares and beauty products at a price point referred to as an "easy luxury level" by the nascent brand's pedigreed visionary. There also will be a line of fine jewelry , which the same report cites, is rumored to be based on Estée Lauder's private collection of gems is in the works for Ms. Lauder's Aerin label. While the move will force Ms. Lauder to switch to a consultant position from senior VP and crea...

Full article: http://www.justluxe.com/fine-living/health/feature-151340...

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Who Wouldn't Wanna Live the Life O' Lauder. Now You Can (Pretend to) with their New AERIN Brand.

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fashiontribes.typepad.com 09 Apr '11, 6pm

Ever since she was a small child, accompanying her uber-glamorous grandma across the globe as she made women worldwide fee...