30 Jan '15, 9am

Fashion marketing calls for a non-linear approach

Fashion marketing calls for a non-linear approach

Younger consumers check their phones a minimum of 40 times a day NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22. Due to social media and the increasing array of bloggers, consumers feel more involved with the brands they love, and they crave access. Speaking directly to consumers with efforts that reach them where they are is key to breaking through the noise. “We’re seeing that shoppers are increasingly less likely to view the world in terms of channels,” said Shannon Davenport, head of advisory U.S. at Stylus Fashion , New York. “A lot of times in the industry we think of omnichannel, or in the past we thought of multichannel, bu...

Full article: http://www.luxurydaily.com/fashion-marketing-calls-for-a-...

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