29 Jan '15, 5pm

Apple Inc. Is Now The No. 1 Luxury Brand Among China's Millionaires, Overtaking Louis Vuitton,... #Apple #iPhone

Apple Inc. Is Now The No. 1 Luxury Brand Among China's Millionaires, Overtaking Louis Vuitton,... #Apple #iPhone

Move over, Hermès. Take a seat, Louis Vuitton, Gucci and Chanel. In luxury brand-obsessed China, Apple has become the most desired brand of all. That's according to a survey of 400 mainland Chinese millionaires with a personal wealth of at least 10 million yuan ($1.6 million). Apple Inc. is now the top choice for gifting, preferred over former No. 1, the Parisian jewelry and handbag maker Hermès, according to a Hurun Research Institute report released Thursday, another sign that the geniuses in Cupertino, California, have burrowed deeply into the hearts of China's wealthiest consumers. This augurs well for Apple's future in a country where status is strongly connected to so-called luxury brands. Apple's iPhone 6 and iPhone 6 Plus became the top-selling smartphones in China over the holidays at a price point once thought inaccessible to most on the mainland. It’s a rank ref...

Full article: http://www.ibtimes.com/apple-inc-now-no-1-luxury-brand-am...

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