29 Jan '15, 9am

325 Lex paints new marketing picture with commissioned artwork

325 Lex paints new marketing picture with commissioned artwork

View from 325 Lex New York’s luxury real estate prices and art sales both saw an increase in 2014, therefore integrating art into the city’s residences will likely add to the value of both the artwork and property. British artist Patrick Morgan and luxury condominium residence 325 Lex have joined forces to assimilate Mr. Morgan’s watercolor renderings of the building into its marketing materials. The property’s use of Mr. Morgan’s paintings adds a greater value to its advertising campaign and creates a unique collector’s item for the building’s founding. “Through his artistic vision, Patrick was able to capture the spirit of 325 Lex, as well as the surrounding neighborhood in his whimsical watercolor renderings,” said Jodi Stasse, managing director of new development at Citi Habitats, New York. “His renderings are featured prominently on marketing materials, on our Web sit...

Full article: http://www.luxurydaily.com/325-lex-paints-new-marketing-p...

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