28 Jan '15, 9am

As consumer trust increases, so will marketers’ mobile spend

As consumer trust increases, so will marketers’ mobile spend

“As more and more consumers turn to mobile for getting information and connecting to the world around them, companies have evolved their tactics to enable marketers to maximize the scale and relevance of their mobile advertising and targeting reaching luxury customers more efficiently and effectively,” he said. “This helps luxury brands reach the consumers they want, when they want and with more relevant messaging – opportunities include priority access and exclusivity for best prospects, a pre-release viewing of new items to select customers or an introductory luxury offer to potential customers.

Full article: http://www.luxurydaily.com/as-consumer-trust-increases-so...

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