27 Jan '15, 9am

Luxury brands reaching half of digital potential: report

Luxury brands reaching half of digital potential: report

Generally, brands prioritized boosting their digital customer experience rather than their strategic reach, implementing new technology instead of focusing on market expansion via digital channels. Brands are currently only reaching 50 percent of their full potential for digital customer experience, a gap that many are looking to close.

Full article: http://www.luxurydaily.com/luxury-brands-reaching-half-of...

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