27 Jan '15, 8am

Vogue drives participation with It Bag vote

Vogue drives participation with It Bag vote

Grace Kelly poses with iconic Hermes Kelly Bag Vogue magazine’s It Bag 2015 contest is encouraging readers to vote on their favorite bag of the season on the publication’s mobile-optimized site for an interactive read. Beginning Jan. 26, the contest includes 10 bags, one of which will be chosen as the official Vogue It Bag of the year. Vogue describes the It Bag as one of the most important accessories that announces to the world that the wearer is fashion-savvy and desirable. “Vogue has done a great job with this campaign,” said Gay Gabrilska, vice president of media at HipCricket , Bellevue, WA. “I imagine if they continue to elevate its visibility more and more consumers will take notice, vote and sign up for the results. “This type of campaign has the ability to gain a lot of traction across social channels and will almost certainly raise brand awareness for the winnin...

Full article: http://www.luxurydaily.com/124392/

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