26 Jan '15, 9am

Berluti targets youth with new Tumblr

Berluti targets youth with new Tumblr

Berluti shoes float with balloons French menswear house Berluti is reaching out to a younger audience with a new Tumblr page devoted to the brand’s aesthetic. Berluti announced the endeavor on Facebook hours before its fall/winter 2015 fashion show, urging viewers to check out exclusive backstage images on the new page. At press time, there were 20 posts on the page, including images of sketches and model castings. “As more and more social media platforms pop up and grow user bases, it’s important for brands to identify which platforms will be most effective for their specific goal,” said Andrew Higgins, digital strategist at Pixlee , San Francisco. “Tumblr is a powerful platform for several reasons,” he said. “Despite having a smaller user base than platforms like Facebook, Twitter, and Instagram, Tumblr users are incredibly active and engaged. Tumblr also has a very stro...

Full article: http://www.luxurydaily.com/berluti-targets-youth-with-new...

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