30 Apr '12, 6pm

AMG launches first dedicated showroom

AMG launches first dedicated showroom

Mercedes-Benz ‘s luxury performance brand, AMG, has opened a dedicated showroom for the first time. The AMG brand, sold for over 45 years by Mercedes-Benz dealerships, opened its first ever outpost in Beijing, China, this week, describing the move as ‘breaking new ground’. Covering 381 square meters across two levels, the avant-garde styled store is part museum, part sales floor, with areas dedicated to AMG’s motorsports history and its current products and a place for consumers to explore the customization options available. It’s likely, thanks to the showroom’s location in Sanlitun, that the AMG Performance Centre could become a tourist attraction, with the designers adding striking black granite floors, white, high-gloss glass walls and plenty of exhibits for car-mad visitors to explore. Once just a sub-brand for Mercedes-Benz, AMG has increasingly been carving a niche ...

Full article: http://www.luxuo.com/automobile/amg-first-showroom-china....

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