29 Apr '12, 5am

What Google trial docs show - Tech News Today

Google Inc projected in 2010 it would get more than 35 per cent of its 2013 revenue from outside its flagship search operation, anticipating three non-search businesses, including commerce, would generate more than $ 5 billion each, according to internal company documents filed in court. The documents provide a rare insight into Google’s mindset and reflect the internet company’s ambitious plans to expand into new markets, underscoring the challenges it has faced in its efforts to break its reliance on its search business. Online commerce and an initiative to bring Google services to television were important pillars of Google’s growth plans at the time, the documents show. But analysts say neither appear to be on track to deliver the kind of pay-off Google expected. “Google TV and commerce ambitions look aggressive compared to what we believe they are today,” said Susqueh...

Full article: http://sfluxe.com/2012/04/29/what-google-trial-docs-show-...

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