04 Apr '11, 4pm

Oscar de la Renta launches huge Facebook campaign

Oscar de la Renta launches huge Facebook campaign

The luxury brands is informing fans directly via Facebook and giving away free samples to everyone who “likes” the page in the runup to the launch mid-April. In the past, social media approaches were taken to promote Yves Saint Laurent’s Belle d’Opium or, famously, Old Spice, but de la Renta has taken prestige beauty democracy to another level with his generous freebies and relatable PR girl who users follow just like they would a personal fashion blogger.

Full article: http://www.luxuo.com/luxury-trends/oscar-de-la-renta-face...

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Changer la typo de l'iPhone via @joffrey

geekandhype.com 04 Apr '11, 9am

Je viens de l’installer sur mon iPhone 4 avec iOS 4.3.1. Voici un petit tutoriel pour installer et configurer Typophone 4....

Miu Miu launches first e-commerce

Miu Miu launches first e-commerce

luxuo.com 04 Apr '11, 2pm

Two more luxury labels launch e-boutiques Polo Ralph Lauren has announced that it will further extend its e-commerce reach...