27 Apr '12, 4pm

Drunk-shopping at TopShelf, San Francisco's first mobile boutique | Modern Luxury

Drunk-shopping at TopShelf, San Francisco's first mobile boutique | Modern Luxury

Goodbye, pop-up shop. Hello...truck stop? Thirty-one-year-old retail buyer–turned–bartender Christina Ruiz's new boutique, TopShelf, combines her two loves—fashion and booze—in the unlikely form of a 24-foot-long 1981 Chevy step-van. Following the growing fleet of mobile stores in cities like L.A. (Le Fashion Truck, Shop Truck L.A., Rolling Threads, Skullastic) and Portland (Lodekka, Wanderlust, Showvroom), Ruiz is introducing San Francisco's first boutique-on-wheels this weekend, stocking new womenswear and accessories from a dozen San Francisco, L.A., and New York designers. You might expect cramped and dingy quarters, but TopShelf's interior is surprisingly comfortable, decked with hardwood floors, floral wallpaper, and antique accents culled from Bay Area flea markets and vintage stores. We caught up with Ruiz on the eve of her launch to talk about the process of conve...

Full article: http://www.modernluxury.com/san-francisco/story/drunk-sho...

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