26 Apr '12, 12am

Adobe making its maiden foray into subscription-based software - Today's

SAN FRANCISCO: Adobe Systems is making its first big foray into subscription-based software, testing a business model that is designed to attract new users and stabilise revenue growth after years of uneven results. The company yesterday unveiled the latest edition of Creative Suite, its flagship set of design applications, including Photoshop, Dreamweaver and Illustrator. One version of the software, Creative Cloud, will be delivered over the Internet for $ 50 a month, or $ 600 for a one-year contract. By moving to subscriptions, Adobe is attempting to make sales growth more predictable, avoiding the revenue shortfalls and stock declines that occur in between updates to Creative Suite. The shift also carries risks. It will take Adobe more than four years to collect from cloud customers as much as it generates from a single sale of the desktop version of the top- end ‘Mast...

Full article: http://sfluxe.com/2012/04/25/adobe-making-its-maiden-fora...

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