24 Apr '12, 11am

Posh for a cause - What's New Today!: That's because red carpet style is slowly going green, and we're not just

Tue, Apr 24, 2012 The Business Times Posh for a cause by May Yip The one question posed to every celebrity on the red carpet has always been – you’ve guessed it – “Who are you wearing?” But these days, entertainment reporters should be swapping the interrogative pronoun to “what”. That’s because red carpet style is slowly going green, and we’re not just talking about the season’s penchant for emerald hues. Thanks to Livia Firth, eco-campaigner and wife of the Oscar-winning Colin Firth, celebrities have been sporting strange but sustainable materials on the glitziest red carpets. Mrs Firth launched a Green Carpet Challenge in 2009 to encourage designers to create one-off red carpet looks for her celeb friends. She herself wore, not miles of gossamer-light tulle or – heaven forbid – fur to this year’s Golden Globes, but an Armani gown made from recycled plastic bottles. Sinc...

Full article: http://sfluxe.com/2012/04/24/posh-for-a-cause-whats-new-t...

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