23 Apr '12, 2pm

Lamborghini SUV Urus Concept

Lamborghini SUV Urus Concept

Lamborghini has unveiled a new concept which appears to confirm it intends to follow rival Maserati into the SUV market. The luxury sports car manufacturer revealed its Urus SUV concept for the first time at Auto China in Beijing this week, promising that its long history of supercars could make the beefy model the ‘ultimate super athlete’ in its segment. The new model appears to vindicate the decision of Maserati to launch its SUV, the Kubang , suggesting that supercar makers are set to continue branching out into SUVs, which are perennially popular in luxury-loving markets such as China. Interestingly, Lamborghini has chosen the concept’s environmental credentials as a key differentiator, promising that it will offer lower CO2 levels than its competitors thanks to lightweight materials. It’s believed that the model, designed so that families can also enjoy the Lamborghin...

Full article: http://www.luxuo.com/automobile/lamborghini-suv-urus-conc...

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