27 Oct '14, 4pm
rt @pursuitist Beyoncé To Partner With Topshop #luxury
Remember that time (or two hundred) that Beyoncé wore Topshop? Well now WWD tells us that Knowles, one of the affordable brand’s biggest celeb-advocates is partnering with the London-based business to launch her own line in stores and online as early as fall 2015! But don’t think of this as a collaboration, as Topshop has had with the likes of Kate Moss, where design talent and celebrity influence increased the value of both partners. No, Queen Bey has insisted on a 50-50 joint venture company — Parkwood Topshop Athletic Ltd. — which will “build… a separate, proper business, with separate overhead and a separate office,” according to Topshop owner Sir Philip Green. There’s no name yet. Or even a Creative Director or designer’s name being thrown about. But the focus is on developing an athletic street wear brand, encompassing clothing, footwear and accessories across dance,...