25 Mar '11, 6pm

Perrier-Jouet Celebrates Bicentennial with World's First "Living Legacy" Champagne

Perrier-Jouet Celebrates Bicentennial with World's First "Living Legacy" Champagne

Two hundreds years is an exceptional anniversary to celebrate, and having been founded in 1811, that's exactly what Perrier-Jouët is marking this year. And to celebrate the occasion, the French champagne house is launching what is termed as the world's first "living legend" champagne. The Perrier-Jouët Bi-Centenaire program involves a (presumably quite wealthy) buyer selecting a magnum of Perrier-Jouët's Belle Epoque 1998 champagne , which is then set down in the winery's cellars for as much as 100 years, after which the buyer's descendants are invited to pick up the finely-aged bottle. The entire process is limited to 100 bottles, each fetching a price of 10,000 euros. The launch of the program was celebrated with a lavish feast attended by 200 guests -- including many local and international celebrities -- who enjoyed a recreation of the menu crafted for the company's ce...

Full article: http://www.luxist.com/2011/03/25/perrier-jouet-celebrates...

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aluxurytravelblog.com 25 Mar '11, 7pm

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