31 Mar '12, 8am

Kaz Hirai: there's a lot to fix at Sony - Technology Today, Yahoo!: At the Consumer Electronics Show, a new gene...

That’s easier said than done – Sony’s products have not, outside the PlayStation business, succeeded in their aim to revolutionise markets. At the Consumer Electronics Show, a new generation of ultrabook laptops was launched by rivals, while Sony’s only version was a concept model in a glass case. Only now is its release imminent. In television, the company is betting that the technology powering much-heralded, ultra-thin televisions shown off by LG and Samsung will take years to catch on. Hirai may prove to be right on the latter. But he admits that, in mobile phones especially, Sony has done itself few favours. A “marketing underspend” hasn’t helped, but he volunteers that “speed of execution is more at the heart of challenges we’ve faced”. He says unwinding the joint venture with Ericsson will fix much of that, and is embarking on a marketing blitz that senior Sony exec...

Full article: http://sfluxe.com/2012/03/31/kaz-hirai-theres-a-lot-to-fi...

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