31 Aug '14, 1pm

rt @pursuitist Lexus To Unveil NX in Paris with (Video) #StrikingAngles #luxury

rt @pursuitist Lexus To Unveil NX in Paris with (Video) #StrikingAngles #luxury

The American musician will take part in an exclusive launch event for the new compact crossover in a secret location in Paris on September 24. With the tie-up, announced earlier this month, will.i.am has joined an expanding list of recording artists representing premium car brands, following in the footsteps of Justin Timberlake and Lana Del Rey. At the launch event, will.i.am will also unveil a limited edition Lexus NX that he personally co-created with the car manufacturer. In the first video promoting the collaboration, will.i.am is seen wearing his own smart watch, which is designed to replace a smartphone rather than serve as a remote control for one. The device, which was presented briefly by the singer in the spring, is due to go on sale before the end of the year. The Black Eyed Peas front man is not the first music celebrity to represent a car manufacturer. Justin...

Full article: http://pursuitist.com/lexus-to-unveil-nx-in-paris-with-wi...

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