29 Jul '14, 9am

Chanel warms up with print before sharing campaign socially

Chanel warms up with print before sharing campaign socially

Instead of sharing its campaign “Coco Coach” with an online audience first, Chanel chose to release its digital content after the print ads broke in magazines. This meant consumers had a familiarity with the images before the brand gave behind-the-scenes access, making for more interest in the process of creating the ad.

Full article: http://www.luxurydaily.com/chanel-warms-up-with-print-bef...

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