30 Jun '14, 8am

Marc Jacobs releases video to portray new scent: U.S. fashion label Marc Jacobs is launching a social video di...

Daisy Dream fragrance U.S. fashion label Marc Jacobs is launching a social video directed by Sofia Coppola to advertise its new Daisy Dream fragrance. The brand’s social media pages released the video to create a visual element for the fragrance. The direction of Ms. Coppola and the simple elements to the video will likely generate interest among enthusiasts of the brand and the director. “A well-known director can create an expanded reach for a brand,” said Lauren Owen, account director at Blue Moon Works , Denver, CO. “Sophia herself has a large following of fans and that positive effect her fans feel towards Sophia can easily be transferred into the projects she works on, and ultimately, the products related to those projects,” she said. “It also helps to create buzz beyond the director’s own following and lend an air of gravitas to a campaign.” Ms. Owen is not affiliat...

Full article: http://www.luxurydaily.com/marc-jacobs-releases-video-to-...

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