30 Jun '14, 8am

Hotel brands grounding promotions with road trips

Hotel brands grounding promotions with road trips

East Coast Road Trip by Fairmont Hotels Hotel brands are enlisting social influencers for road trips to build communities and showcase possible itineraries. For travelers contemplating summer plans, an unfolding road trip on social media can inspire excursions. Also, the captive audience of many social influencers can drive new guests to brand properties. “Most brands have come to accept the importance of content in increasing their online visibility and developing a relationship with their online community,” said Taylor Rains , Charleston-based luxury brand consultant. “Where they tend to struggle, however, is with the nature of that content,” he said. “Promotional and highly-branded content oftentimes fails to reach the desired audience and, even if it does, rarely garners the desired level of engagement. “By recruiting highly-visible brand ambassadors to take part in a ...

Full article: http://www.luxurydaily.com/hotel-brands-grounding-promoti...

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