29 Jun '14, 5pm

Samsung Galaxy Offers The VIP Treatment: @Samsungtweets @SamsungMobileUS

Samsung Galaxy Offers The VIP Treatment: @Samsungtweets @SamsungMobileUS

As well as being able to make calls, launch apps and play music and videos, Samsung’s Galaxy smartphones can now tap into a host of exclusive features, quite literally. And that’s because the company has teamed up in the U.S. with sports and entertainment firm AEG to offer Galaxy-branded smartphone owners access to special rewards, offers and experiences and all they have to do to redeem them is tap their handset against a poster at an AEG-affiliated venue. It’s a clever promotional move and one that could do a lot to enhance the “halo” effect of Galaxy devices as a premium brand among the company’s other handsets. And that’s how both companies are pitching it as creating a “premium experience” for customers and one that it hopes will help it stand out from Apple. But it’s also another attempt to highlight potential uses for Near Field Communication (NFC), a technology tha...

Full article: http://pursuitist.com/samsung-galaxy-offers-the-vip-treat...

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