25 Apr '14, 8am

Does a repeal of Net Neutrality impact luxury ecommerce?: If the Federal Communications Commission dismantles

Barneys iPad app If the Federal Communications Commission dismantles Net Neutrality, the Internet’s reigning equality will likely be upended, which may affect branded ecommerce. Net Neutrality primarily helps newcomers, Web sites that do not generate substantial revenue and sites that are using lots of bandwidth to, for instance, stream video. However, with mega-retailers like Amazon looking to get as much market share as possible, the potential ruling by the F.C.C. to polarize the net may end up limiting the diversity of ecommerce options. “I think if net neutrality is lifted then smaller ecommerce platforms and brands will suffer because customers expect fast loading times,” said Kyle Wong, CEO of Pixlee , San Francisco. “Data suggests that delay on ecommerce Web sites is a major contributing factor in page abandonment which ultimately reduces conversion,” he said. Polar...

Full article: http://www.luxurydaily.com/does-a-repeal-of-net-neutralit...

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