27 Jan '12, 3pm

The New Trump Card Privileges Program

The New Trump Card Privileges Program

Trump Hotels has announced a new loyalty program for its luxury-loving members, promising unique benefits to guests who hand over their Trump Card. The Trump Card Privilege Program was unveiled by the luxury chain January 25 as a way for Trump to compete with other brands such as Ritz-Carlton and Fairmont, which both offer their own elite loyalty programs. Unlike its competitors though, the Trump Card is sold on the well-known faces behind Trump, promising access to “once-in-a-lifetime experiences associated with the Trump family and lifestyle.” These could include a private dinner prepared by Chef Jean-Georges Vongerichten, a round of golf at a Trump club or a stay at the swanky Trump Mar-a-Lago members club, Trump says. Membership in the program will also mean personalized service, with Trump promising to ensure that the right bottled water type and correct pillow softne...

Full article: http://www.luxuo.com/membership/trump-card-privileges-pro...

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