26 Jan '12, 6pm

Rolls-Royce Bespoke Boom

More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation. The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year. In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011. The move to highly personalised Rolls-Royce Ghost models follows an increase in sales of bespoke Phantom family cars last year. More than eight in every ten Rolls-Royce Phantom models passed through the hands of the team’s designers and skilled craftspeople, before being delivered to a client. In August 2011 Rolls-Royce announced an expansion of its bespoke operation to meet growing demand, doubling the number of bespok...

Full article: http://www.luxuo.com/automobile/rolls-royce-ghost-bespoke...

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