28 Feb '14, 9am

Fashion, jewelry brands look to Academy Awards as prime product placement: For apparel, accessories and jewelr...

Fashion, jewelry brands look to Academy Awards as prime product placement: For apparel, accessories and jewelr...

Amy Adams wearing Oscar de la Renta at the 2013 Academy Awards For apparel, accessories and jewelry brands, the 86th Academy Awards this Sunday allows them a platform for both product placement and celebrity endorsements. Dressing stars for red carpet appearances allows brands to spread awareness, as viewers at home hear the actors list what they are wearing. It is up to the brands to then take the images and publicity and leverage it in the best way. “On the night when all eyes are on the Oscars red carpet, being part of that show carries tremendous marketing value for brands,” said Yuli Ziv, founder/CEO of Style Coalition , New York. “They become part of the prime time show that features some of the biggest Hollywood stars,” she said. “It is a validation of their own A-list status, and we can see that in the competitiveness they showcase trying to become part of the awar...

Full article: http://www.luxurydaily.com/fashion-jewelry-brands-look-to...

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