28 Feb '14, 10am

Neiman Marcus releases mobile app that blends content and commerce

Neiman Marcus releases mobile app that blends content and commerce

Neiman Marcus app homepage Department store chain Neiman Marcus has released an iOS mobile application that blends content and commerce to promote interaction with consumers on-the-go. In addition to shopping features, Neiman Marcus’ NM app houses the retailer’s blog and Instagram feed. This separates the retailer from many of its competitors whose mobile apps serve only as commerce platforms. “Our goal is to increase our interaction with our customers,” said Wanda Gierhart, chief marketing officer of the Neiman Marcus Group , Irving, TX. ”Our customers are always interested in learning more about product as well as shopping.” Shop on the go The homepage for Neiman Marcus’ app shows five tiles: the store, shop, NM connect, InCircle and account. On the homepage, there is an icon showing an inbox with messages from Neiman Marcus. Messages tell consumers of events and special...

Full article: http://www.luxurydaily.com/neiman-marcus-releases-mobile-...

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