28 Feb '14, 9am

@MandarinOriental grows #celebrity #ambassador pool with #MorganFreeman - #brand #hotel #luxury

@MandarinOriental grows #celebrity #ambassador pool with #MorganFreeman - #brand #hotel #luxury

Mandarin Oriental New York Mandarin Oriental is adding Morgan Freeman to its celebrity endorsement campaign that provides a rolling series of approvals for properties. The “He’s a Fan, She’s a Fan” campaign leverages the vast fan bases of actors and actresses, artists, designers and musicians. The brand is able to impart a sense of authenticity by targeting celebrities who visit properties on their own accord rather than wrangling the hottest celebrity. “Our campaign is designed to raise Mandarin Oriental’s brand awareness globally in print and in digital media by elegantly connecting Mandarin Oriental’s well-recognized logo, the fan,with international celebrities who regularly stay at the group’s hotels,” said Jill Kluge, group director of brand communications at Mandarin Oriental Hotel Group , London. “Our advertising is memorable for its simplicity and strong brand conn...

Full article: http://www.luxurydaily.com/mandarin-oriental-grows-celebr...

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