28 Feb '14, 8am

Longines links horse training and horology to display equestrian dedication: Switzerland’s Longines is showcas...

Longines links horse training and horology to display equestrian dedication: Switzerland’s Longines is showcas...

Longines' Conquest Classic watch Switzerland’s Longines is showcasing its relationship with equestrian sports with a new social video that parallels the dedication involved in horse training with that found in fine watchmaking. The watchmaker’s “Horse Racing 2014” film takes the viewer on a journey as a jockey and his horse prepare for a race. Although Longines frequently highlights its connection to equestrian sports through timekeeping and brand sponsorships, the spring is an ideal time to release a video like this as the horse racing world prepares for its prime season. “This is a nice brand video execution linking Longines’ heritage of horse racing sponsorship to its Conquest Classic watch,” said Ian Foley, a Portola Valley, CA,-based digital marketing strategist. “Elegance, precision and physical beauty of preparing a horse for a race are well presented as an analogy ...

Full article: http://www.luxurydaily.com/90367/

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