27 Feb '14, 4pm

Lamborghini to Debut Renewed Customization Program

Lamborghini to Debut Renewed Customization Program

It looks as if one of the stand-out luxury automotive trends for 2014 is going to be bespoke customization . In the lead up the Geneva Motor Show, which opens its doors to the public in little more than a week, both Ferrari and Rolls-Royce have announced that 2013 was a record year for client customization requests. Every single new Ferrari plus 95% of Rollers sold over the past 12 months were personalized, and now Lamborghini is looking to get in on the action. Like its closest rivals, Lamborghini already has a personalization program, called Ad Personam. But until now, it was only open to clients looking to buy and personalize the company’s flagship Aventador . However, its reach is now being extended to cover the Huracán , which goes on sale later this year. As well as opening the program to all new Lamborghini production models, the customization options are also being...

Full article: http://www.luxuo.com/automobile/lamborghini-ad-personam-p...

Tweets

Soon extended to #LamboHuracan the AD Personam Program which allows to create your own made-to-order #Lamborghini

Soon extended to #LamboHuracan the AD Personam ...

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