27 Feb '14, 9am

Kenzo enters long-term partnership with ocean conservation charity

Kenzo enters long-term partnership with ocean conservation charity

Carol Lim and Humberto Leon in their Blue designs French fashion house Kenzo is partnering with Britain-based conservation group Blue Marine Foundation to help protect the oceans through fashion. Kenzo has launched a Blue takeover of both its London flagship store and its Web site, as well as a capsule collection to benefit the organization designed by the label’s creative directors Carol Lim and Humberto Leon. As consumers are more and more interested in ecological causes, seeing a fashion brand take initiative on an issue will have a positive impact. “Our partnership with Kenzo is based fundamentally on our shared passion of the ocean, being aware of the crisis in our oceans and wanting to do something to solve it,” said Chris Gorell Barnes, co-founder and trustee of Blue Marine Foundation , London. “I believe our partnership with Kenzo has proven how global fashion bran...

Full article: http://www.luxurydaily.com/kenzo-enters-long-term-partner...

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