27 Feb '14, 10am

Elie Saab marries live-stream show with magazine debut to expand reach

Elie Saab marries live-stream show with magazine debut to expand reach

“We’ve seen many designers be successful in incorporating ways for the end consumer to be a part of the runway experience, through live-streaming video, live Instagraming & Snapchatting, and even going as far as drone videoing the most recent Fendi show,” said Lauren Klostermann, head of industry for fashion at Blue Moon Works , Denver, CO. ”Not only does a publication like this provide valuable content that can aid in organic results, if housed online as well as via an application, but also this launch is just another way for consumers to be a part of the entire brand, to interact in a digital format.

Full article: http://www.luxurydaily.com/elie-saab-marries-live-stream-...

Tweets

Russia to expand its worldwide military presence

stripes.com 27 Feb '14, 2am

Related Putin orders massive Russian military drills amid Ukraine tensions Why did warhead funding stay status quo? A Russ...

Lamborghini to Debut Renewed Customization Program

Lamborghini to Debut Renewed Customization Program

luxuo.com 27 Feb '14, 4pm

It looks as if one of the stand-out luxury automotive trends for 2014 is going to be bespoke customization . In the lead u...

Nicholas Ghesquiere Is Not Giving Interviews Be...

fashionista.com 26 Feb '14, 3pm

When a new designer takes over a storied fashion house — something that seems to be happening a lot lately — there are man...

Nicholas Ghesquiere Is Not Giving Interviews Be...

ehads.com 26 Feb '14, 4pm

Nicholas Ghesquiere Is Not Giving Interviews Before His Louis Vuitton Debut Posted by EHAds On February 26, 2014 0 Comment...

Don't forget to watching the @LouisVuitton show...

nymag.com 05 Mar '14, 1am

For Sale: The Kardashians’ Pretend TV House Nicolas Ghesquière’s Rousing Debut at Vuitton Kate Middleton Deeply Regrets a ...