27 Feb '14, 8am

Diane von Furstenberg hastens commerce with mobile ad on The Cut

Diane von Furstenberg hastens commerce with mobile ad on The Cut

DVF mobile ad U.S. fashion label Diane von Furstenberg is aiming to speed up mobile commerce to fit the pace of smartphone users with an advertisement on New York magazine’s The Cut. The ad features enough signifiers without being cluttered to give fashion readers a clear idea of what to expect. Although content works well for consumers looking to kill time, a streamlined commerce experience appeals to those on-the-go. “These ads speak to exclusivity and also create a path to a world of being the first to know, or really to see,” said Jeff Hasen, Seattle-based chief marketing officer of Mobivity . “There’s no urgency expressed – see something for a limited time, for instance – so the ads really speaks to someone who appreciates such products all the time,” he said. Mr. Hasen is not affiliated with DVF, but agreed to comment as an industry expert. DVF did not respond by pre...

Full article: http://www.luxurydaily.com/diane-von-furstenberg-hastens-...

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