26 Feb '14, 9am

Diane von Furstenberg shows global appeal of wrap dress with It Girl series

Diane von Furstenberg shows global appeal of wrap dress with It Girl series

“Since the campaign imagery, video and social media posts all include calls to action to read more, it suggests that the campaign may be more awareness-focused as a means to drive traffic to their Web site,” she said. “Once there, they do ask users to submit their own wrap dress stories, but because that experience is being hosted on the Web site instead of Facebook or other social media platforms, it indicates that social engagement is a lower priority.

Full article: http://www.luxurydaily.com/diane-von-furstenberg-shows-gl...

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Buy this dress at

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Product Information Material: Cotton Material elastic: yes Clothing elastic: yes Inner lining: no Other accessories: no Si...

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Product Information Material: Cotton Material elastic: yes Clothing elastic: yes Inner lining: no Other accessories: no Fa...

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Product Information Material: Chiffon Material elastic: yes Clothing elastic: yes Inner lining: yes Other accessories: no ...

Want this cute dress? Grab it at

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Kinky Dress

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