26 Feb '14, 7am

What comes next after a mobile site: With Google’s attempts at mobile search engine optimization, brands and o...

• Build SMS campaigns into your regular campaigns to engage customers at all touch points • Use text-to-join campaigns that give them the choice to opt in or out of an email program from their mobile phones • Use SMS messages to send order confirmations, shipping alerts and other service-focused messages. In addition, make them personal with branded coupons, regular updates on account balances and their current status on your loyalty programs or try tagging GPS data to entice shoppers to visit your bricks-and-mortar store, if that option is available. With all these exercises do not forget to cross and upsell • Last, but not the least, deliver your call-to-action with a lot of subtlety. Kill them with kindness

Full article: http://www.luxurydaily.com/what-comes-next-after-a-mobile...

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