26 Feb '14, 8am

Prada pushes content over commerce via New York Times mobile effort: Italy’s Prada is adding more color to the...

Prada pushes content over commerce via New York Times mobile effort: Italy’s Prada is adding more color to the...

Prada spring/summer 2014, video still Italy’s Prada is adding more color to the vibrant print campaign for its spring/summer 2014 collection with a mobile advertisement seen on The New York Times’ On The Runway column. With many fashionable readers looking to be kept up-to-date with ongoing runway shows as Milan Fashion Week wrapping up and Paris set to begin, this column was an ideal space to promote a collection already available in stores. Although fashion weeks highlight collections ahead of season, the buzz around participating brands will likely pique interest regardless. “This Prada ad is very colorful and compelling and attractive to interested consumers,” said Simon Buckingham, CEO of Appitalism , New York. ”It has been well designed both visually and technically, with both a mobile and a desktop version of the effort. “The ad deploys a strong use of text, photos ...

Full article: http://www.luxurydaily.com/prada-pushes-content-over-comm...

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