26 Feb '14, 9am

digital

digital

“Our boutique will engage consumers by featuring this ultrachic lipstick, its transformational benefits and the 20 one-of-a-kind statement shades,” said Meryl Truffelman Macune, vice president of global digital marketing at Estée Lauder , New York. ”In addition, the boutique will curate the conversation around Pure Color Envy Sculpting Lipstick through the use of the hashtag #LipstickEnvy and encourage women to ‘Decide what happens next’ through a series of films.

Full article: http://www.luxurydaily.com/estee-lauder-encourages-intera...

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