21 Feb '14, 8am

Porsche looks to augmented reality for immersive Panamera experience

Porsche looks to augmented reality for immersive Panamera experience

Consumer using Porsche Panamera app German automaker Porsche is equipping dealers with an augmented reality iPad application for the Porsche Panamera that immerses interested consumers in the vehicle’s capabilities. When scanning a vehicle, the app synchronizes with markers that lead to stills, text, video and animation to give consumers a full sense of what the vehicle offers. The app coincided with the release of the Panamera in the Middle East, but is available in eight countries. “Augmented reality apps are not essential for auto showrooms,” said Simon Buckingham, CEO of Appitalism , New York. ”When the consumer is in the showroom, the dealer staff would like to interact with them directly. “The interactive info may distract the consumer and disrupt the purchase process,” he said. “However, consumers could like to use that app funtionality outside of the showroom and m...

Full article: http://www.luxurydaily.com/porsche-looks-to-augmented-rea...

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