31 Dec '11, 6pm

Ah, the Seductive Scent of...Social Media: Those flirtatious tweets & Facebook likes may help you reel that some...

Ah, the Seductive Scent of...Social Media: Those flirtatious tweets & Facebook likes may help you reel that some...

Its marketing will be equally inclusive: it will be launched and sold via Social Media. "Forums provide a platform for people to discuss and recommend products that matter most to them," notes Sanjay Sabnani, the CEO of CrowdGather which acquired the fragrance brand assets from Human Pheromone Sciences - a company specializing in R&D & manufacturing of items containing synthetic pheromones. "Partnering with strategic partners to create exclusive products for marketing through social media and forum communities will provide us with greater control over our future revenue streams and also showcase how powerful a channel this can be for launching and selling future products," continues Sabnani. "While we have had a history of our compounds being used in successful fragrance products," adds William P. Horgan, CEO of Human Pheromone Sciences, "this is the first time we are laun...

Full article: http://fashiontribes.typepad.com/fashion/2011/12/ah-the-s...

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