31 Jan '14, 9am

Net-A-Porter creates buzz for Porter magazine with photo-sharing app

Net-A-Porter creates buzz for Porter magazine with photo-sharing app

The “I am Porter” app is tied into a social media contest, where consumers can enter to win a shopping spree on the online retailer by posting their magazine cover for their followers. Due to the incentive of the contest, these user-generated images will likely spread across social media and create buzz for Porter.

Full article: http://www.luxurydaily.com/net-a-porter-creates-buzz-for-...

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