31 Jan '14, 7am

Mobile social media is reinventing advertising

Jim Piper By Jim Piper As media proliferation continues to affect advertising budgets, managing your unique brand position becomes increasingly difficult. Over the past two years, mobile technology has relegated traditional marketing programs to the sidelines. Furthermore, social media continues to permeate into every facet of your customer’s purchasing decisions. So what is required to differentiate your strategy in uncertain times? How do you embrace a mobile-centric approach without destroying your brand identity? Focus on content, not traffic Your mobile marketing campaign’s focus is to drive traffic to your Web site or landing page. However, if you aggregate the total views of viral video, blogs and social media – multiply them over the long term – you start to understand the true effect of connected marketing. In my experience, less than 10 percent of any social netw...

Full article: http://www.luxurydaily.com/mobile-social-media-is-reinven...

Tweets

Top 10 Tools For Managing Your Social Media Acc...

searchenginejournal.com 02 Feb '14, 3pm

Unlike other selections on this list, Crowdbooster focuses on gathering data from your Facebook and Twitter feeds. While i...

SINGAPORE - Not long now!! Come hang out with us!

SINGAPORE - Not long now!! Come hang out with us!

facebook.com 02 Feb '14, 10am

Drag the corners of the box above to crop your new profile photo. Done Cropping | Cancel Saving your new profile picture

Top 10 Tools For Managing Your #Social #Media A...

searchenginejournal.com 03 Feb '14, 10am

Unlike other selections on this list, Crowdbooster focuses on gathering data from your Facebook and Twitter feeds. While i...

Increase Website Traffic With The Help of Socia...

promotionworld.com 01 Feb '14, 5pm

Contact Us | Sitemap | Corporate | Advertise | Privacy policy | User Agreement

Who's seen this

gucci.com 09 Feb '14, 8pm

saturday delivery now available Orders placed with Saturday deliveries are expected to be delivered on Saturday if placed ...

How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

How the Mobile Shift Will Affect Paid Search an...

searchenginewatch.com 03 Feb '14, 12pm

In 2014, more than 1.75 billion consumers will use smartphones. The adoption of Internet-enabled mobile devices, both smar...

Can social media be used for mobile direct resp...

luxurydaily.com 22 Jan '14, 7am

John Busby is senior vice president of the Marchex Institute By John Busby If behavioral patterns on mobile have taught us...

@TGBSite thanks for following I like the mobile...

thegreenbuildingsite.co.uk 02 Feb '14, 9am

The Green Building Site is a store of all the technologies and natural building materials required by developers, architec...

Luxury brands need to be digital: Overall durin...

luxurydaily.com 30 Jan '14, 7am

Tom O’Regan is president and chief revenue officer of Martini Media By Tom O’Regan The holidays are behind us, and it is t...

Facebook’s shift away from engagement will bene...

luxurydaily.com 27 Jan '14, 7am

David Serfaty is director of social advertising at Matomy Media Group By David Serfaty Is Facebook’s recent shift from eng...

Ferragamo enlists street-style photographers for social media campaign

Ferragamo enlists street-style photographers fo...

luxurydaily.com 04 Feb '14, 8am

Ferragamo Essentials image Italian fashion brand Salvatore Ferragamo teamed up with fashion bloggers on a photo series fea...

#luxury Vacheron, Jaeger open window to trade-only SIHH event via social media

#luxury Vacheron, Jaeger open window to trade-o...

luxurydaily.com 27 Jan '14, 10am

Although only sixteen watchmakers participated in the official SIHH event, the Swiss city of Geneva became a gathering pla...

Facebook Will Launch Graph Search For Mobile “P...

searchengineland.com 30 Jan '14, 3pm

According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘...

How to Diagnose the Health of Your Social Media...

searchenginewatch.com 26 Jan '14, 1pm

When you’re sick it’s very easy to tell. You may have aches and pains, a fever, sore throat ... the list of symptoms goes ...

Take Your Mobile App Marketing Campaigns to the...

searchenginewatch.com 31 Jan '14, 12pm

Allows you to highlight areas of your app which do not get a lot traffic. With deep links you can easily point to specific...