30 Jan '14, 8am

Marc Jacobs features sunglasses in mobile ad to target younger demographic: U.S. fashion brand Marc Jacobs is

Marc Jacobs features sunglasses in mobile ad to target younger demographic: U.S. fashion brand Marc Jacobs is

“This is showing on the front page of NYTimes.com ,so the audience seeing it will be very broad but the glasses they elected to use to represent the offer are a ‘Marc by Marc Jacobs Retro Frame,’ so a more general market approachable price point, and by featuring a retro look they appear to be targeting a younger general market consumer as opposed to a luxury client,” said Jeff Gunderman, president of

Full article: http://www.luxurydaily.com/marc-jacobs-features-sunglasse...

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