30 Jan '14, 7am

China drinks the most red wine in the world

China has surpassed France and Italy to become the biggest consumer of red wine in the world, a new study finds. China drank 1.865 billion bottles of red wine last year (or 155 million nine-litre cases), contributing to a 136% increase in consumption over 5 years. For comparison, France consumed 150 million cases, while Italy consumed 141 million cases, according to new research released this week. The report was commissioned by Vinexpo, a Bordeaux-based wine industry conference, and conducted by the International Wine & Spirit Research, an independent research firm for the liquor trade. What’s more, red wine consumption in China almost tripled between 2007 and 2013, while it decreased 18% in France and 5.8% in Italy. Experts attribute the interest in red wine in China not only to the purported health benefits of red versus white but also to the color’s cultural significan...

Full article: http://www.luxuo.com/wines-spirits/chinese-top-red-wine-d...

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